{"id":4426,"date":"2022-07-08T00:00:00","date_gmt":"2022-07-07T22:00:00","guid":{"rendered":"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal"},"modified":"2025-11-27T15:13:35","modified_gmt":"2025-11-27T14:13:35","slug":"emballage-professionnel-optimal","status":"publish","type":"post","link":"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal","title":{"rendered":"Qu&rsquo;est-ce qui rend un emballage professionnel optimal ?"},"content":{"rendered":"<p>Pour satisfaire vos clients, l&rsquo;<span style=\"font-weight: bold;\">emballage professionnel<\/span> doit \u00eatre optimal : forme, taille, mat\u00e9riaux, design\u2026 Il ne faut rien laisser au hasard ! Le <span style=\"font-weight: bold;\">packaging<\/span> est ce que le client voit en premier, il donne des informations sur vos valeurs, votre fa\u00e7on de travailler et donc votre professionnalisme.<\/p>\n<p><\/p>\n<p>Soignez-le pour d\u00e9montrer la qualit\u00e9 de vos prestations et votre attention envers vos clients. De la protection \u00e0 l\u2019aspect esth\u00e9tique, les options sont vastes.<\/p>\n<p>Qu\u2019est-ce qui rend un emballage professionnel optimal ? Voici nos 5 conseils d\u2019expert pour <span style=\"font-weight: bold;\">choisir vos emballages professionnels<\/span>.<img loading=\"lazy\" decoding=\"async\" style=\"width: 1554px;\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/07\/emballage-professionnel-optimal.jpeg\" alt=\"Comment vous assurer d'avoir un emballage professionnel ?\" width=\"1554\" \/><\/p>\n<h2>1\/ Prot\u00e9ger vos marchandises<\/h2>\n<p>C&rsquo;est le premier crit\u00e8re \u00e0 prendre en compte \u00e0 la s\u00e9lection d\u2019un packaging. Vous ne souhaitez pas retrouver des marchandises en mauvais \u00e9tat, au risque\u2026<\/p>\n<ul>\n<li>D\u2019alt\u00e9rer la satisfaction de vos clients<\/li>\n<li>D\u2019engager des co\u00fbts suppl\u00e9mentaires \u00e0 cause d\u2019un nouvel envoi<\/li>\n<\/ul>\n<p>Quel que soit le mat\u00e9riau d&#8217;emballage utilis\u00e9, celui-ci doit \u00e0 la fois convenir au type de produit qu&rsquo;il contient (apte au contact alimentaire pour des aliments, par exemple), et au niveau de protection n\u00e9cessaire (les produits en verre n\u00e9cessitent un emballage renforc\u00e9).<\/p>\n<div style=\"overflow-x: auto; max-width: 100%; width: 100%; margin-left: auto; margin-right: auto;\" data-hs-responsive-table=\"true\">\n<table style=\"width: 100%; border-collapse: collapse; table-layout: fixed; border: 1px solid #ffffff; height: 698px;\">\n<tbody>\n<tr style=\"height: 205px;\">\n<td style=\"width: 45.2169%; padding: 4px; height: 205px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4824\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image4-5-300x207.png\" alt=\"\" width=\"300\" height=\"207\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image4-5-300x207.png 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image4-5.png 430w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 54.7831%; padding: 4px; height: 205px;\">Le transport de produits alimentaires doit \u00eatre fait dans des emballages compatibles, commedans un <a href=\"https:\/\/www.raja.fr\/emballages-alimentaires\/emballages-et-equipements\/machines-pour-emballage-alimentaire\/sachet-pour-emballer-sous-vide_OFF_FR_484.html\" target=\"_blank\" rel=\"noopener\">sachet alimentaire pour emballage sous-vide<\/a>. Imperm\u00e9able, il assure la conservation des denr\u00e9es alimentaires selon la <a href=\"https:\/\/www.economie.gouv.fr\/dgccrf\/Fiche-generale-relative-a-la-reglementation-des-ma\" target=\"_blank\" rel=\"noopener\">r\u00e9glementation<\/a>.<\/td>\n<\/tr>\n<tr style=\"height: 220px;\">\n<td style=\"width: 45.2169%; padding: 4px; height: 220px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4857\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image1-6-300x222.png\" alt=\"\" width=\"300\" height=\"222\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image1-6-300x222.png 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image1-6.png 430w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 54.7831%; padding: 4px; height: 220px;\">Comme les produits alimentaires, les produits pharmaceutiques ont besoin de mat\u00e9riaux d\u2019emballage sp\u00e9cifiques. Le <a href=\"https:\/\/www.raja.fr\/sacherie-conditionnement\/sachets-plastique-et-sacs-papier\/sachets-plastique-a-fermeture-adhesive\/sachet-isotherme-fermeture-adhesive_PDT00249.html\" target=\"_blank\" rel=\"noopener\">sachet isotherme \u00e0 fermeture adh\u00e9sive<\/a> agit contre les variations de temp\u00e9rature, pour un transport s\u00e9curis\u00e9 des m\u00e9dicaments<\/td>\n<\/tr>\n<tr style=\"height: 272px;\">\n<td style=\"width: 45.2169%; padding: 4px; height: 272px;\">\n<figure id=\"attachment_4932\" aria-describedby=\"caption-attachment-4932\" style=\"width: 270px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4932\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image10.png\" alt=\"Caisses cartons \u00e0 double ou triple cannelure\" width=\"270\" height=\"242\" \/><figcaption id=\"caption-attachment-4932\" class=\"wp-caption-text\">Caisses cartons \u00e0 double ou triple cannelure<\/figcaption><\/figure><\/td>\n<td style=\"width: 54.7831%; padding: 4px; height: 272px;\">Selon le poids de vos marchandises, le mod\u00e8le de carton que vous choisissez doit \u00eatre adapt\u00e9. De la simple \u00e0 la triple cannelure, s\u00e9lectionnez la caisse en carton prot\u00e9geant les produits de mani\u00e8re optimale.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-bbd922e1-fa9b-4444-bd14-b98d5b30b77d\">\n <span class=\"hs-cta-node hs-cta-bbd922e1-fa9b-4444-bd14-b98d5b30b77d\"\n id=\"hs-cta-bbd922e1-fa9b-4444-bd14-b98d5b30b77d\"><!--[if lte IE 8]>\n <div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/4002043\/bbd922e1-fa9b-4444-bd14-b98d5b30b77d\">\n <img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bbd922e1-fa9b-4444-bd14-b98d5b30b77d\" style=\"border-width:0px;\"\n height=\"\" width=\"\"\n src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/4002043\/bbd922e1-fa9b-4444-bd14-b98d5b30b77d.png\"\n alt=\"\"\/>\n <\/a>\n <\/span>\n <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n <script\n            type=\"text\/javascript\"> hbspt.cta.load(4002043, 'bbd922e1-fa9b-4444-bd14-b98d5b30b77d', {\n            \"useNewLoader\": \"true\",\n            \"region\": \"na1\"\n        });\n    <\/script>\n<\/span>\n\n<h2>2\/ Faciliter le transport gr\u00e2ce \u00e0 un packaging optimis\u00e9<\/h2>\n<p>L&#8217;emballage participe grandement \u00e0 la simplicit\u00e9 du transport des marchandises. La forme cubique est la meilleure pour permettre un rangement optimis\u00e9 dans un container ou un camion de transport.<\/p>\n<p>La taille de votre emballage doit aussi s\u2019adapter \u00e0 la forme des articles qu\u2019il contient. En optimisant le <a href=\"\/blog\/poids-volumetrique\" target=\"_blank\" rel=\"noopener\">poids-volum\u00e9trique<\/a> de vos colis, vous r\u00e9alisez des \u00e9conomies de transport et diminuez l\u2019impact sur l\u2019environnement de vos livraisons.<\/p>\n<p>L&#8217;emballage doit aussi \u00eatre adapt\u00e9 au mode de transport de la marchandise : vous ne choisirez pas le m\u00eame emballage pour de la vente \u00e0 emporter en boutique, que pour une livraison \u00e0 domicile des produits de votre e-commerce.<\/p>\n<p>Voici notre s\u00e9lection d\u2019emballages facilitant le transport de vos articles :<\/p>\n<div style=\"overflow-x: auto; max-width: 100%; width: 100%; margin-left: auto; margin-right: auto;\" data-hs-responsive-table=\"true\">\n<table style=\"width: 100%; border-collapse: collapse; table-layout: fixed; border: 1px solid #ffffff; height: 757px;\">\n<tbody>\n<tr style=\"height: 248px;\">\n<td style=\"width: 46.8854%; padding: 4px; height: 248px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4825\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image6-3-300x261.png\" alt=\"\" width=\"300\" height=\"261\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image6-3-300x261.png 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image6-3.png 398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 53.1146%; padding: 4px; height: 248px;\">Notre <a href=\"https:\/\/www.raja.fr\/emballages-alimentaires\/barquette-boites-et-pots\/barquettes-et-boites-alimentaires\/boite-ondipack_PDT00602.html\" target=\"_blank\" rel=\"noopener\">bo\u00eete alimentaire en plastique Ondipack\u00ae<\/a> permet aux clients de conserver leur nourriture en bon \u00e9tat lors de la vente \u00e0 emporter.<\/td>\n<\/tr>\n<tr style=\"height: 248px;\">\n<td style=\"width: 46.8854%; padding: 4px; height: 248px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6715\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2023\/03\/sac-papier-kraft-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2023\/03\/sac-papier-kraft-300x300.png 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2023\/03\/sac-papier-kraft-150x150.png 150w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2023\/03\/sac-papier-kraft-120x120.png 120w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2023\/03\/sac-papier-kraft.png 410w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 53.1146%; padding: 4px; height: 248px;\">Les emballages comme les <a href=\"https:\/\/www.raja.fr\/emballages-boutiques\/sacs-papier-cadeau\/sacs-kraft-a-poignee-torsadee\/sac-kraft-blanc-brun-poignees-torsadees-rajashop_PDT02536.html\" target=\"_blank\" rel=\"noopener\">sacs en kraft brun et blanc \u00e0 poign\u00e9es torsad\u00e9es<\/a> sont adapt\u00e9s \u00e0 l\u2019achat direct. Ils sont \u00e9l\u00e9gants et pratiques pour l\u2019acheteur.<\/td>\n<\/tr>\n<tr style=\"height: 260px;\">\n<td style=\"width: 46.8854%; padding: 4px; height: 260px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2457\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/05\/triple-300x119.jpg\" alt=\"\" width=\"300\" height=\"119\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/05\/triple-300x119.jpg 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/05\/triple-768x304.jpg 768w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/05\/triple.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 53.1146%; padding: 4px; height: 260px;\">Pour la livraison, les caisses en carton brunes triple cannelure sont id\u00e9ales. Elles existent en plusieurs tailles pour s\u2019adapter \u00e0 vos produits. Leur solidit\u00e9 assure une livraison sans accroc, et d\u00e9montre votre professionnalisme.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>3\/ Am\u00e9liorer l\u2019exp\u00e9rience client gr\u00e2ce \u00e0 un emballage professionnel optimal<\/h2>\n<p>Un emballage professionnel est la cl\u00e9 d\u2019une strat\u00e9gie marketing efficace. L\u2019<a href=\"\/blog\/emballage-personnalise\" target=\"_blank\" rel=\"noopener\">emballage personnalis\u00e9<\/a> est un moyen suppl\u00e9mentaire de d\u00e9montrer votre attention envers votre client, et de gagner en cr\u00e9dibilit\u00e9.<\/p>\n<p>Ainsi, qui dit unboxing r\u00e9ussi, dit satisfaction client. Soigner l\u2019\u00e9tape d\u2019ouverture d\u2019un colis est essentiel, surtout pour les e-commerces o\u00f9 vous n\u2019avez pas de contact direct avec l\u2019acheteur.<\/p>\n<p>Pour <a href=\"\/blog\/unboxing-packaging-e-commerce\" target=\"_blank\" rel=\"noopener\">am\u00e9liorer l\u2019unboxing<\/a>, vous pouvez\u2026<\/p>\n<ul>\n<li>Ajouter un mot personnalis\u00e9 \u00e0 vos colis<\/li>\n<li>Personnaliser votre emballage \u00e0 vos couleurs de marque<\/li>\n<li>Agr\u00e9menter l\u2019emballage (<a href=\"https:\/\/www.raja.fr\/emballages-boutiques\/papiers-cadeau-et-derouleurs\/bolducs\/ruban-effet-satin_OFF_FR_1638.html\" target=\"_blank\" rel=\"noopener\">rubans<\/a>, <a href=\"https:\/\/www.raja.fr\/emballages-boutiques\/papiers-cadeau-et-derouleurs\/papiers-de-soie\/papier-de-soie-couleur-en-rame_OFF_FR_008.html\" target=\"_blank\" rel=\"noopener\">papier de soie<\/a>)<\/li>\n<li>Adresser une attention suppl\u00e9mentaire (goodies ou bon de r\u00e9duction)&#8230;<\/li>\n<\/ul>\n<p>En e-commerce, il est aussi crucial de faciliter les retours de commande. Les emballages aller-retour sont les alli\u00e9s qu\u2019il vous faut pour ce faire.<\/p>\n<div style=\"overflow-x: auto; max-width: 100%; width: 100%; margin-left: auto; margin-right: auto;\" data-hs-responsive-table=\"true\">\n<table style=\"width: 100%; border-collapse: collapse; table-layout: fixed; border: 1px solid #ffffff; height: 279px;\">\n<tbody>\n<tr style=\"height: 277.656px;\">\n<td style=\"width: 46.5517%; padding: 4px; height: 278px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4870\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image5-8-300x223.png\" alt=\"\" width=\"300\" height=\"223\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image5-8-300x223.png 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image5-8.png 430w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 53.4483%; padding: 4px; height: 278px;\">Comment ces emballages fonctionnent-ils ? Comme cette <a href=\"https:\/\/www.raja.fr\/sacherie-conditionnement\/sacs-papier\/sacs-papier-boutique\/sachet-papier-cristal-a-fermeture-adhesive_OFF_FR_0396.html?query=pochette%20plastique%20opaque&amp;hierarchicalMenu%5Bcategories.lvl0%5D=&amp;SearchCat=natural&amp;SearchQuery=pochette%20plastique%20opaque\" target=\"_blank\" rel=\"noopener\">pochette en plastique opaque<\/a>, les packagings de type aller-retour poss\u00e8dent deux bandes adh\u00e9sives pour \u00eatre r\u00e9utilis\u00e9s, et sont con\u00e7us pour r\u00e9sister \u00e0 deux envois (l\u2019aller, et le retour des produits).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>4\/ Garantir l\u2019\u00e9co-responsabilit\u00e9 de vos packagings professionnels<\/h2>\n<p>C&rsquo;est un corollaire de l&rsquo;exp\u00e9rience client : les consommateurs sont de plus en plus attentifs \u00e0 l&rsquo;\u00e9co-responsabilit\u00e9 des emballages. Vous vous devez donc de vous tourner petit \u00e0 petit vers des packagings plus durables. Les possibilit\u00e9s sont de plus en plus nombreuses : vous n\u2019aurez pas de mal \u00e0 trouver l\u2019<a href=\"\/blog\/emballages-eco-responsables\" target=\"_blank\" rel=\"noopener\">emballage \u00e9co-responsable<\/a> qu\u2019il vous faut !c<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qeza-Z562cU?si=9P-BEcNd4vLE3Zb2\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>La <a href=\"\/blog\/logistique-durable\" target=\"_blank\" rel=\"noopener\">m\u00e9thode 5R de l&#8217;emballage<\/a> RAJA, permet de choisir des emballages \u00e9cologiques en 5 leviers :<\/p>\n<ul>\n<li>R\u00e9duire<\/li>\n<li>R\u00e9utiliser<\/li>\n<li>Remplacer<\/li>\n<li>Renouveler<\/li>\n<li>Recycler<\/li>\n<\/ul>\n<div style=\"overflow-x: auto; max-width: 100%; width: 100%; margin-left: auto; margin-right: auto;\" data-hs-responsive-table=\"true\">\n<table style=\"width: 100%; border-collapse: collapse; table-layout: fixed; border: 1px solid #ffffff; height: 734px;\">\n<tbody>\n<tr style=\"height: 270px;\">\n<td style=\"width: 44.6607%; padding: 4px; height: 270px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4851\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/pasted-image-0-22-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/pasted-image-0-22-300x300.png 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/pasted-image-0-22-150x150.png 150w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/pasted-image-0-22-120x120.png 120w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/pasted-image-0-22.png 410w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 55.3393%; padding: 4px; height: 270px;\">Le <a href=\"https:\/\/www.raja.fr\/calage-protection\/plaque-profile-et-manchon\/gaines-et-manchons\/manchon-en-carton_PDT01633.html\" target=\"_blank\" rel=\"noopener\">manchon en carton 100% recycl\u00e9<\/a> est un bon exemple d\u2019emballage recycl\u00e9 r\u00e9pondant aux attentes environnementales.<\/td>\n<\/tr>\n<tr style=\"height: 218px;\">\n<td style=\"width: 44.6607%; padding: 4px; height: 218px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4944\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image1-9-300x240.png\" alt=\"\" width=\"300\" height=\"240\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image1-9-300x240.png 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image1-9.png 398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 55.3393%; padding: 4px; height: 218px;\">Le <a href=\"https:\/\/www.raja.fr\/emballages-boutiques\/emballage-boutique-ecologique\/sacs-ecologiques\/sac-biodegradable-en-rouleau_OFF_FR_1123.html\" target=\"_blank\" rel=\"noopener\">sac \u00e0 base d\u2019amidon de ma\u00efs<\/a> est une excellente alternative au traditionnel plastique p\u00e9tro-sourc\u00e9. Il s\u2019agit d\u2019un exemple de remplacement d\u2019un mat\u00e9riau par un autre, en gardant un emballage fonctionnel.<\/td>\n<\/tr>\n<tr style=\"height: 245px;\">\n<td style=\"width: 44.6607%; padding: 4px; height: 245px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4880\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image10-2-300x264.png\" alt=\"\" width=\"300\" height=\"264\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image10-2-300x264.png 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image10-2.png 368w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 55.3393%; padding: 4px; height: 245px;\">La <a href=\"https:\/\/www.raja.fr\/emballages-alimentaires\/emballages-alimentaires-par-metier\/emballages-vente-a-emporter-snaking\/lunch-box-en-carton_PDT00017.html?\" target=\"_blank\" rel=\"noopener\">lunch box en carton<\/a> fait partie des emballages recyclables. Id\u00e9al pour impliquer le client dans la d\u00e9marche d\u2019\u00e9co-responsabilit\u00e9.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>5\/ Diffuser des informations-cl\u00e9s sur l\u2019emballage<\/h2>\n<p>L&#8217;emballage de vos produits est un vecteur de communication. Il peut vous aider \u00e0 mettre en avant votre image de marque ou vos valeurs, exposer un message.<\/p>\n<p>Sur l\u2019emballage personnalis\u00e9, vous pouvez afficher un slogan, une note d\u2019humour, un message au client\u2026 Vous pouvez aussi modifier vos packagings au fil des p\u00e9riodes de l\u2019ann\u00e9e (f\u00eates de fin d\u2019ann\u00e9e, P\u00e2ques\u2026) ou pour soutenir une cause (mois des fiert\u00e9s).<\/p>\n<p>Les emballages \u00e9co-responsables sont aussi des vecteurs d\u2019informations. Ils doivent en effet pr\u00e9senter les consignes de fin de vie des produits (compostables, recyclables\u2026).<\/p>\n<div style=\"overflow-x: auto; max-width: 100%; width: 100%; margin-left: auto; margin-right: auto;\" data-hs-responsive-table=\"true\">\n<table style=\"width: 100%; border-collapse: collapse; table-layout: fixed; border: 1px solid #ffffff; height: 458px;\">\n<tbody>\n<tr style=\"height: 228px;\">\n<td style=\"width: 45.8843%; padding: 4px; height: 228px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4879\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image9-1-300x283.png\" alt=\"\" width=\"300\" height=\"283\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image9-1-300x283.png 300w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/08\/image9-1.png 326w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 54.1157%; padding: 4px; height: 228px;\">Sur le <a href=\"https:\/\/www.raja.fr\/emballages-alimentaires\/vaisselles-jetable\/gobelet-verre-boisson-froide\/gobelet-carton-earth-cup_OFF_FR_0567.html\" target=\"_blank\" rel=\"noopener\">gobelet en carton Earth Cup<\/a>, les utilisateurs peuvent clairement identifier les consignes de tri.<\/td>\n<\/tr>\n<tr style=\"height: 229px;\">\n<td style=\"width: 45.8843%; padding: 4px; height: 229px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-10715\" src=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2021\/07\/sac-biosourc-bretelles-liasse-430x430.jpg\" alt=\"Sac biosourc\u00e9 \u00e0 bretelles en liasse\" width=\"430\" height=\"430\" srcset=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2021\/07\/sac-biosourc-bretelles-liasse-430x430.jpg 430w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2021\/07\/sac-biosourc-bretelles-liasse-150x150.jpg 150w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2021\/07\/sac-biosourc-bretelles-liasse-120x120.jpg 120w, https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2021\/07\/sac-biosourc-bretelles-liasse.jpg 600w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/td>\n<td style=\"width: 54.1157%; padding: 4px; height: 229px;\">Ces <a href=\"https:\/\/www.raja.fr\/emballages-alimentaires\/emballage-alimentaire-ecologique\/sacs-ecologiques\/sac-biodegradable-en-liasse_OFF_FR_15060.html\" target=\"_blank\" rel=\"noopener\">sacs biosourc\u00e9s \u00e0 bretelles<\/a> donnent aussi des informations sur leur fabrication gr\u00e2ce aux inscriptions pr\u00e9sentes dessus.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>C\u2019est un fait : l\u2019emballage est un r\u00e9el levier de cr\u00e9dibilit\u00e9 pour votre marque. Au travers de vos packagings, vous exposez votre professionnalisme et soignez l\u2019image que vous renvoyez \u00e0 vos clients. Ne le n\u00e9gligez pas !<\/p>\n<p>Besoin de conseils suppl\u00e9mentaires ? Retrouvez notre <a href=\"\/blog\/guide-colis-parfait-comment-emballer-marchandise\" target=\"_blank\" rel=\"noopener\">guide pour r\u00e9ussir votre emballage<\/a> de A \u00e0 Z.<\/p>\n\n<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-285c0af3-bb25-4f6c-9a3b-68251772b029\">\n <span class=\"hs-cta-node hs-cta-285c0af3-bb25-4f6c-9a3b-68251772b029\"\n id=\"hs-cta-285c0af3-bb25-4f6c-9a3b-68251772b029\"><!--[if lte IE 8]>\n <div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/4002043\/285c0af3-bb25-4f6c-9a3b-68251772b029\">\n <img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-285c0af3-bb25-4f6c-9a3b-68251772b029\" style=\"border-width:0px;\"\n height=\"\" width=\"\"\n src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/4002043\/285c0af3-bb25-4f6c-9a3b-68251772b029.png\"\n alt=\"\"\/>\n <\/a>\n <\/span>\n <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n <script\n            type=\"text\/javascript\"> hbspt.cta.load(4002043, '285c0af3-bb25-4f6c-9a3b-68251772b029', {\n            \"useNewLoader\": \"true\",\n            \"region\": \"na1\"\n        });\n    <\/script>\n<\/span>\n\n","protected":false},"excerpt":{"rendered":"<p>Pour satisfaire vos clients, l&rsquo;emballage professionnel doit \u00eatre optimal : forme, taille, mat\u00e9riaux, design\u2026 Il ne faut rien laisser au hasard ! Le packaging est ce que le client voit [&#8230;]<\/p>\n","protected":false},"author":9,"featured_media":3070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[75],"tags":[15,36,11,5],"class_list":["post-4426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emballage-expeditions","tag-conseils-produits","tag-eco-responsabilite","tag-emballages","tag-preparation-transport"],"acf":[],"yoast_head":"\n<title>Qu&#039;est-ce qui rend un emballage professionnel optimal ? - Blog RAJA FR<\/title>\n<meta name=\"description\" content=\"\u00c0 quoi ressemble l&#039;emballage professionnel id\u00e9al ? Protection, durabilit\u00e9, esth\u00e9tisme : soignez vos packagings gr\u00e2ce \u00e0 nos conseils d&#039;expert !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce qui rend un emballage professionnel optimal ? - Blog RAJA FR\" \/>\n<meta property=\"og:description\" content=\"\u00c0 quoi ressemble l&#039;emballage professionnel id\u00e9al ? Protection, durabilit\u00e9, esth\u00e9tisme : soignez vos packagings gr\u00e2ce \u00e0 nos conseils d&#039;expert !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal\" \/>\n<meta property=\"og:site_name\" content=\"Blog RAJA FR\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-07T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T14:13:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/07\/emballage-professionnel-optimal.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1554\" \/>\n\t<meta property=\"og:image:height\" content=\"884\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La redaction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"La redaction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal\",\n\t            \"url\": \"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal\",\n\t            \"name\": \"Qu'est-ce qui rend un emballage professionnel optimal ? - Blog RAJA FR\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.raja.fr\/blog\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/07\/emballage-professionnel-optimal.jpeg\",\n\t            \"datePublished\": \"2022-07-07T22:00:00+00:00\",\n\t            \"dateModified\": \"2025-11-27T14:13:35+00:00\",\n\t            \"author\": {\n\t                \"@id\": \"https:\/\/www.raja.fr\/blog\/#\/schema\/person\/4c4c2c7124498c97abc86ae4cd055d81\"\n\t            },\n\t            \"description\": \"\u00c0 quoi ressemble l'emballage professionnel id\u00e9al ? Protection, durabilit\u00e9, esth\u00e9tisme : soignez vos packagings gr\u00e2ce \u00e0 nos conseils d'expert !\",\n\t            \"inLanguage\": \"fr-FR\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"fr-FR\",\n\t            \"@id\": \"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal#primaryimage\",\n\t            \"url\": \"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/07\/emballage-professionnel-optimal.jpeg\",\n\t            \"contentUrl\": \"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/07\/emballage-professionnel-optimal.jpeg\",\n\t            \"width\": 1554,\n\t            \"height\": 884,\n\t            \"caption\": \"Halfpoint Images via Getty Images\"\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.raja.fr\/blog\/#website\",\n\t            \"url\": \"https:\/\/www.raja.fr\/blog\/\",\n\t            \"name\": \"Blog RAJA FR\",\n\t            \"description\": \"Les derni\u00e8res tendances emballage, logististique et E-commerce\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.raja.fr\/blog\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"fr-FR\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.raja.fr\/blog\/#\/schema\/person\/4c4c2c7124498c97abc86ae4cd055d81\",\n\t            \"name\": \"La redaction\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"fr-FR\",\n\t                \"@id\": \"https:\/\/www.raja.fr\/blog\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/0e6afb82fc836f19d54ef8c2946994a1?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/0e6afb82fc836f19d54ef8c2946994a1?s=96&d=mm&r=g\",\n\t                \"caption\": \"La redaction\"\n\t            },\n\t            \"url\": \"https:\/\/www.raja.fr\/blog\/author\/la-redaction\"\n\t        }\n\t    ]\n\t}<\/script>\n","yoast_head_json":{"title":"Qu'est-ce qui rend un emballage professionnel optimal ? - Blog RAJA FR","description":"\u00c0 quoi ressemble l'emballage professionnel id\u00e9al ? Protection, durabilit\u00e9, esth\u00e9tisme : soignez vos packagings gr\u00e2ce \u00e0 nos conseils d'expert !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal","og_locale":"fr_FR","og_type":"article","og_title":"Qu'est-ce qui rend un emballage professionnel optimal ? - Blog RAJA FR","og_description":"\u00c0 quoi ressemble l'emballage professionnel id\u00e9al ? Protection, durabilit\u00e9, esth\u00e9tisme : soignez vos packagings gr\u00e2ce \u00e0 nos conseils d'expert !","og_url":"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal","og_site_name":"Blog RAJA FR","article_published_time":"2022-07-07T22:00:00+00:00","article_modified_time":"2025-11-27T14:13:35+00:00","og_image":[{"width":1554,"height":884,"url":"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/07\/emballage-professionnel-optimal.jpeg","type":"image\/jpeg"}],"author":"La redaction","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"La redaction","Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal","url":"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal","name":"Qu'est-ce qui rend un emballage professionnel optimal ? - Blog RAJA FR","isPartOf":{"@id":"https:\/\/www.raja.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal#primaryimage"},"image":{"@id":"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal#primaryimage"},"thumbnailUrl":"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/07\/emballage-professionnel-optimal.jpeg","datePublished":"2022-07-07T22:00:00+00:00","dateModified":"2025-11-27T14:13:35+00:00","author":{"@id":"https:\/\/www.raja.fr\/blog\/#\/schema\/person\/4c4c2c7124498c97abc86ae4cd055d81"},"description":"\u00c0 quoi ressemble l'emballage professionnel id\u00e9al ? Protection, durabilit\u00e9, esth\u00e9tisme : soignez vos packagings gr\u00e2ce \u00e0 nos conseils d'expert !","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.raja.fr\/blog\/emballage-professionnel-optimal#primaryimage","url":"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/07\/emballage-professionnel-optimal.jpeg","contentUrl":"https:\/\/www.raja.fr\/blog\/wp-content\/uploads\/2022\/07\/emballage-professionnel-optimal.jpeg","width":1554,"height":884,"caption":"Halfpoint Images via Getty Images"},{"@type":"WebSite","@id":"https:\/\/www.raja.fr\/blog\/#website","url":"https:\/\/www.raja.fr\/blog\/","name":"Blog RAJA FR","description":"Les derni\u00e8res tendances emballage, logististique et E-commerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.raja.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.raja.fr\/blog\/#\/schema\/person\/4c4c2c7124498c97abc86ae4cd055d81","name":"La redaction","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.raja.fr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0e6afb82fc836f19d54ef8c2946994a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e6afb82fc836f19d54ef8c2946994a1?s=96&d=mm&r=g","caption":"La redaction"},"url":"https:\/\/www.raja.fr\/blog\/author\/la-redaction"}]}},"_links":{"self":[{"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/posts\/4426"}],"collection":[{"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/comments?post=4426"}],"version-history":[{"count":9,"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/posts\/4426\/revisions"}],"predecessor-version":[{"id":11221,"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/posts\/4426\/revisions\/11221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/media\/3070"}],"wp:attachment":[{"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/media?parent=4426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/categories?post=4426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.raja.fr\/blog\/wp-json\/wp\/v2\/tags?post=4426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}